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Kobidō Facial Massage
Lift.
Smooth.
Smooth.
A precise, rhythmic facial massage rooted in 15th-century Japanese technique.
A deeply relaxing, non-invasive treatment that feels both grounding and transformative
Smooth.
Smooth.
Smooth.
Using fast movements, lifting techniques, and acupressure, Kobidō activates circulation, firms facial muscles, and releases tension — restoring your skin’s natural glow and harmony.
Glow.
Smooth.
Glow.
Kobidō stimulates circulation, tones facial muscles, and encourages lymphatic drainage—leaving skin visibly lifted and luminous, without downtime.
The Art of Kobidō
The Ancient Japanese Ritual of Timeless Beauty
Originating in Japan in 1472, Kobidō — meaning “the ancient way of beauty” — is one of the world’s most refined and sophisticated facial massage techniques.
Once reserved for Japanese empresses and noblewomen, this ritual has been passed down through generations of masters, celebrated for its ability to preserve youthful vitality and enhance natural radiance. At its heart, Kobidō is more than a facial — it is a fusion of art, science, and mindfulness. Each session is a precise choreography of rhythmic hand movements, deep sculpting strokes, and delicate percussion techniques designed to lift, tone, and awaken the skin. Every touch follows the body’s meridians and energy pathways, restoring harmony between inner balance and outer beauty.
The Experience
Your Kobidō journey begins with a gentle cleansing and breathing ritual to calm the senses. The therapist then performs hundreds of intricate movements — tapping, kneading, lifting, and smoothing — working deeply into facial muscles, neck, and décolletage.
Throughout the treatment, the rhythm alternates between invigorating stimulation and soothing stillness, promoting circulation, lymphatic drainage, and cellular renewal.
The result is immediate: skin feels lifted, sculpted, and illuminated — while the mind drifts into profound relaxation. With regular sessions, the face becomes noticeably firmer, contours more defined, and the complexion naturally radiant.
When the energy flows freely-beauty reveals itself naturally
The Technique
A full Kobidō session involves hundreds of micro-movements. The therapist works with both hands in precise coordination, alternating tempo and pressure to stimulate skin and muscles.
Typical elements include:
- Warm-up and skin preparation – gentle cleansing, breathing, relaxation.
- Rhythmic percussion – rapid, light tapping to awaken circulation.
- Deep kneading – lifts and tones facial muscles, especially around the jaw, cheekbones, and eyes.
- Acupressure – focused points to release tension and stimulate energy flow.
- Lymphatic drainage – promotes detoxification and reduces puffiness.
- Soothing finish – long, flowing strokes for balance and calm.
Every movement is meant to balance stimulation and relaxation, leading to a radiant, rested appearance.
Benefits
Physical Emotional & Energetic :
Reduces puffiness and smooths fine lines
Deep relaxation and stress release
Lifts and tones facial muscles
Calms the nervous system
Boosts blood and oxygen flow
Restores inner harmony and balance
Encourages natural collagen production
Promotes emotional lightness and clarity
Modern Kobidō
Today, Kobidō is recognized worldwide as one of the most refined facial massage techniques, often offered in holistic spas and wellness clinics.
Practitioners typically undergo specialized training to master the precision, rhythm, and sensitivity the technique requires — it’s considered an art form as much as a treatment.
Kobidō blends ancient tradition with modern wellness — offering results similar to advanced skincare or injectables, but through touch, not tools.
Treatment Options
Kobidō Up –
£55
Full traditional technique for tone and radiance , 45 min
Kobidō Lift –
£65
Full traditional technique for tone and radiance , 60 min
Kobidō Sculpt –
£85
Includes deeper work on jawline, neck, and scalp , 75 min
Kobidō Event Glow –
£100
Complete ritual with mask & décolletage focus , 80 min
Course of 4 Sessions –
£230
Recommended for lasting results
Course of 10 Sessions –
£530
Transformational series for facial
After Your Treatment
Your skin will appear instantly brighter and more sculpted.
For the best results, we recommend an initial series of weekly sessions, followed by monthly maintenance. Avoid exfoliants, steam rooms, or active skincare products for 24 hours to allow the skin to rebalance naturally.
Frequently Asked Questions
Please reach us at herefordbeautyaesthetics@gmail.com if you cannot find an answer to your question.
Kobidō is an intricate art, performed with distinct movements that combine lifting, sculpting, and acupressure techniques.
Unlike conventional facial massages, it works on the deeper muscle layers and energy pathways, delivering visible lift, enhanced circulation, and profound relaxation — all through expert touch, without machines or invasive methods.
Yes. Kobidō is suitable for most skin types, including sensitive and mature skin.
Your therapist adjusts pressure, rhythm, and oils according to your needs.
If you have specific conditions — such as rosacea, eczema, or recent cosmetic procedures — please mention this before your session so we can tailor the experience safely.
Many clients notice a visible glow and softer facial contours immediately after their first session.
For longer-term lifting and tone, we recommend an initial course of 4–6 sessions, followed by monthly maintenance.
Consistency enhances the cumulative effects on muscle tone and skin vitality.
For visible lifting and muscle re-education:
- Initial boost: once per week for 4–6 weeks
- Maintenance: every 3–4 weeks
- Before a special event: 1–2 days before for the u
Yes, but timing matters.
Please wait at least 2 weeks after Botox and 4–6 weeks after fillers or surgery, unless advised otherwise by your practitioner.
We can always adapt your session to avoid freshly treated areas.
Yes — with gentle modifications.
Kobidō can be deeply relaxing during pregnancy, but we avoid acupressure points that stimulate certain meridians. Please mention your stage of pregnancy when booking.
Absolutely. Kobidō is as effective for men as for women. It releases jaw tension, supports healthy circulation, and helps counteract the effects of stress and screen fatigue on the face.
Come with clean skin and avoid heavy makeup.
Try to hydrate well beforehand, and avoid alcohol or caffeine immediately before your session to allow your body to fully relax and respond to the treatment.
You may experience a light flush — this is simply increased circulation.
Avoid exfoliating acids, retinol, or heat exposure (sauna, steam) for 24 hours.
Drink plenty of water and enjoy the calm; your skin and nervous system will continue to benefit for hours afterwards.